
Accelerating Patient Access: How Sohar helped Rula increase intake automation by +30%
Accelerating Patient Access: How Sohar helped Rula increase intake automation by +30%
Client Overview
Rula is a national behavioral health provider offering accessible therapy and psychiatric services, both in-person and online. With a diverse network of over 18,000 licensed providers and next-day appointment availability, Rula ensures patients are matched to in-network care quickly and seamlessly. The platform streamlines everything from insurance verification to provider matching and session tracking—empowering individuals, couples, and families to navigate their mental health journeys with confidence and high-quality behavioral healthcare.
Industry: Behavioral Health

Results
By the Numbers
Challenge
As a national behavioral health leader, Rula was experiencing friction in its intake process caused by manual network status checks and insurance verification workflows. These processes not only delayed scheduling but also required high operational effort, which were pulling resources away from higher-value tasks and delaying patients from receiving timely care.
Solution
In partnership with Sohar, Rula embedded two powerful products—Verification and Network Status—directly into its patient intake systems. The goal was clear: accelerate access to mental health care by automating the most error-prone and time-consuming parts of the process, particularly around Medicare and Medicaid payers.
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Objectives
- Rula’s implementation was centered around four core automation workflows:
- Real-Time Eligibility: Instantly surface insurance details during the registration form experience, guiding patients based on real-time coverage checks.
- Portal-Based VoB: Trigger benefits checks from the patient portal once insurance details are submitted, ensuring consistency and up-to-date data across entry points.
- Monthly Insurance Change Detection: Automatically re-check insurance data monthly, within 72 hours of an upcoming appointment, to flag changes and prevent billing issues.
Pain Points
Implications
Key Products Leveraged
To meet Rula's brief, we suggested two products from our Eligibility Automation suite, Verification and Network Status. These products work together to automate real-time eligibility and create operational efficiency.
Implementation
Working closely with Sohar’s team, Rula integrated these tools into its existing systems with minimal engineering overhead. Unlike traditional vendor implementations, Sohar enabled configurable automation logic that could be updated by operational teams—eliminating the need for constant engineering support and allowing rapid iterations as Rula scaled its workflows.
CONCLUSION
By integrating Sohar’s API-first insurance infrastructure, Rula has set a new benchmark for how modern behavioral health intake should work: fast, confident, and scalable. This collaboration underscores the value of pairing operational excellence with intelligent automation—ensuring more patients can access life-changing mental health care without friction.

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