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Case Study

From Tech Debt to Time to Value: How Tava Boosted Patient Conversions by 12% in 3 weeks

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Client Overview

Tava Health is a virtual-first behavioral health provider connecting employees to licensed therapists through a modern, software-enabled care platform. With nationwide coverage, deep employer relationships, and an integrated EMR, telehealth, billing, and referral system, Tava delivers high-quality, accessible mental health support for workers and their families.

Industry: Psychotherapy and psychiatry provider

215
Employees
2019
Founded
Series B
Funding

Results

By integrating Sohar’s Real-time Insurance Intake APIs, Tava strengthened its ability to deliver a transparent, dependable financial experience for patients—while reducing operational burden and engineering complexity.

By the Numbers

60%
Drop in Failed Patient Intakes at point of access
90%
Reduction in engineering maintenance requirements
12%
Increase in Patient Conversion
94%
Accuracy rate across Eligibility and Verification responses

Challenge

Tava’s clearinghouse-driven eligibility workflow was unreliable, with more than half of 270/271 responses unusable, frequent false negatives from payers like UMR, and carve-out networks that returned generic or incomplete benefit details. Complex TPAs such as AvMed and FirstCare required extensive manual review, and monthly batch checks—rather than real-time verification—created delays and friction for patients and internal teams. 

Ops and Support were routinely pulled into resolving ambiguous payer data, while engineering carried a substantial maintenance burden building and updating payer-specific exception logic, managing multiple clearinghouse fallbacks, and maintaining dual synchronous/asynchronous workflows that often failed unpredictably. The result was high operational strain, increased denials, and a growing pile of technical debt that distracted from core product development.

Solution

Sohar implemented an API-first Eligibility & Verification platform purpose-built to handle behavioral health payer nuances—including TPAs, carve-outs, and inconsistent payer metadata.

  • Real-time Verification API with structured, normalized outputs

  • Asynchronous webhooks to retry payer calls and handle slow or partial responses

  • Automated fallback workflows managed by Sohar’s support team

  • Carve-out detection intelligence (e.g., Baylor Scott & White via FirstCare routing)

  • Payer-specific enrichment for plans with vague or incomplete descriptions
  • Error breakdowns that helped Tava refine upstream insurance data collection
Before partnering with Sohar, eligibility challenges were creating friction points for patients and forcing our teams to spend too much time troubleshooting avoidable issues. Sohar’s platform and expertise materially strengthens our intake reliability and the overall patient experience, ensuring our employer partners provide a simple and reliable experience for their employees.
Dallen Allred
CEO, Tava Health

Objectives

  • Reduce dependency on manual eligibility checks for high-volume appointments
  • Improve the accuracy of patient-facing financial data during intake
  • Lower operational burden on front-office staff while improving billing transparency

Pain Points

Engineering overhead tied to maintaining 270/271 parsing logic.
High manual effort validating eligibility data.
Low trust in clearinghouse accuracy limited ability to shift to pre-service financial workflows
Frequent payer carve-out confusion caused claim denials.

Implications

Upfront uncertainty created friction for patients and delayed scheduling.
Denials increased due to false negatives and incorrect carve-out routing.
Engineering productivity stalled under constant maintenance requirements.
Operational cost increased due to manual verifications.

Key Products Leveraged

Sohar absorbed the variability and complexity of payer responses, enabling Tava to solve for their pain points. They use a combination of:

Discovery

Aids companies in determining a patient’s health insurance coverage without asking them to share their provider up front.

Verification

Reveals whether a patient is eligible for services and verifies the nature of their benefits.

Network Status

Determines whether patients' plans are in-/out-of network in real time.

Implementation

Fast Integration, Minimal Disruption

Despite parallel platform work—including a transition to Candid Health—Tava implemented Sohar in ~3 weeks of a single engineer’s time. This allowed Tava to bgin running eligibility checks at the start of every month and saw immediate improvements in accuracy and latency.

  • API integration completed rapidly with webhook architecture
  • Sohar’s team supported payer-specific edge-case training
  • Immediate visibility into input data quality and benefit discrepancies
  • Ability to run monthly re-checks confirmed shifts in payer behavior and patient coverage
  • Operational fallback handled entirely by Sohar, with portal checks and phone calls to payers

Solution

Sohar equipped Tava with a real-time eligibility infrastructure that replaced manual workflows, removed engineering bottlenecks, and strengthened financial transparency across the patient journey. Operationally, Tava saw a sharp reduction in manual verifications, fewer internal support escalations around failed checks, and a significant decrease in engineering time previously spent maintaining clearinghouse logic. With clearer, more reliable coverage intelligence, patients moved through onboarding with greater ease and fewer interruptions.

Accuracy and performance also improved meaningfully. Sohar delivered a 94%+ API resolution rate, consistently low ~30-second P95 latency, and a material drop in false negatives for complex payers and TPAs. These improvements reduced friction in scheduling, enhanced patient financial clarity, and created a more dependable intake experience for employees and their families.

With accurate, timely insurance data now embedded upstream, Tava is building toward a more proactive financial workflow—expanding into pre-service cost estimation, real-time financial transparency for employees, and stronger employer reporting and RCM predictability to support its growing national footprint.

If you are looking for accurate verifications without becoming experts in payer responses to an incredibly vague and challenging set of responses from payers, Sohar is an excellent choice.   They solve a very real and complex challenge that most businesses just don't need to waste time taking on as a core strategy.  The api is simple to implement and you can start seeing the value immediately because they know their business and you can benefit from the volume and learnings from others who deal with the same payers you do.  Additionally, they will give you the support and focus you need to hit the ground running and ensure your business needs are met every step of the way.  My experience has been nothing but positive.
Joe Wiggins
Head of Engineering, Tava
Reliable eligibility is foundational to making mental healthcare accessible at scale. With Sohar embedded into our intake and RCM workflows, we’re able to verify coverage in seconds, reduce failed intakes, and give patients a smoother path to care from the very first interaction. Just as importantly, it gives our teams and employer partners greater confidence in billing accuracy and financial predictability. Sohar has become a critical part of how we deliver a better experience for patients and a more sustainable model for care delivery.
Adam Williams
VP of Payer Operations & Strategy

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